SmartOffice® to Address Financial and Operational Challenges

For startups that need a cutting-edge voice, data, storage and custom software solution, the office-in-a-box brings a high-performance and secure architecture without huge capital investment. At Tata Tele Business Services, this bespoke package comes in the form of SmartOffice®. It helps organisations to focus on their revenue-generating operations instead of struggling with IT concerns.

Newspaper and magazine ads, pamphlets, radio jingles, TV commercials – the businesses in India (as in most other parts of the world) had always relied on traditional methods of advertising till the dawn of 21^st century. And then the Internet happened! The marketing tools were progressively taken over by computers and smart mobile phones.

The trends built the digital marketing industry that creates and distributes content on a variety of web platforms to help businesses connect with their customers. The blogs, images, infographics, videos and podcasts that they design are cumulatively shared by millions of people on social media. Business websites rankings across industries also depend on the quality of content uploaded on them.

While it is easy to start a digital marketing business with a team of creative authors and web technology experts, the big challenge for such a venture is to establish a secure network infrastructure for its operations.

By encouraging a bring-your-own-device (BYOD) culture and using co-working office spaces, digital marketing startups can afford the use of computing devices and Internet connection for their work. However, business founders must directly address the bandwidth for high-speed connectivity, voice infrastructure, routers, DCHP servers, Wi-Fi, security aspects and deployment of cloud applications. Besides, as new projects pour in, the network’s scalability should match the organisation’s expansion.

The traditional IT systems are expensive to maintain and repair. As cloud computing takes over application design and development services, the limited capabilities of ageing devices pose more problems for digital marketing startups.

Office in a Box

What these small enterprises need is an integrated solution that brings data, voice, storage, apps and security services in a customised package. It should help them avoid capital expenditure (CapEx) on elaborate infrastructure and the snowballing costs associated with its upkeep.

The SmartOffice® by Tata Tele Business Services (TTBS) is an exclusive office-in-a-box solution providing companies with an alternative to the expensive, unreliable and largely restrictive legacy data and telephony infrastructure.

It is a low-cost bundled solution helping businesses combine their hardware and software with complete control on data access by different teams. By leveraging the latest cloud technology tools, SmartOffice® centralises, simplifies and secures an organisation’s computing, data storage and communications.

How will the different attributes of SmartOffice® support your digital marketing operations? Let’s delve into them for answers:

Breaking the Chains

Your employees and consultants can access SmartOffice® functionalities at anytime from anywhere. With access to the Internet via any mode – including broadband, Internet Leased Line or Wi-Fi – they can connect to the apps and software they use for work through their Windows PC/laptop, Mac, iPad or Android tablet.

Deploying this compact digital office enables seamless connections between digital marketing teams without tying anyone to their desks.

Availability of  Dedicated Bandwidth

As a tailored office-in-a-box, SmartOffice® comes with dedicated bandwidth that can be efficiently distributed across enterprise applications. It ensures that uneven patterns of Internet usage do not lower app performance.

For instance, if a designer begins to upload a rich video on to the Google Drive, the service for other users, who may be on VoIP calls at the same time, will not be affected. This managed service always assures high-speed connectivity.

Ability to Scale and Customise

It is easy to add more users, devices, storage space and upgraded applications on the virtualised SmartOffice ® architecture. There are no worries about additional cables, overheated server closets and the visit fee for different vendors who send their technicians. Just contact the TTBS team for the scaling and customisation of your SmartOffice® as per your new requirements.