Back to Case studyA Renowned Boarding School Leverages TTBS-Enabled WhatsApp Business Platform to Improve Communications
ShareBusiness Challenges
As a leading boarding school, maintaining effective communication with students, parents, and staff was paramount. The school faced several challenges, including:
- The existing communication channels led to delays in responding to queries from the parents and stakeholders, impacting overall engagement.
- Absence of self-service options resulted in increased workload for staff.
- Lack of necessary tools to measure the effectiveness of its communication efforts.
TTBS Solution
TTBS provided a tailored solution to address the school's communication challenges effectively. Key elements of the solution included:
- TTBS set up a customized WhatsApp Business Platform account for the school, integrating it with their existing contact number for official communication.
- The platform offered customized bot functionalities to greet users, provide self-service options, and connect them with human agents when necessary.
- Enabled sharing of learning resources such as notes, PDFs, and audio-video clips directly with students through the platform.
Benefits
- Access to a unified communication platform helping the school interact with different parties, enhancing overall communication.
- Improved learning experiences through ease of sharing learning resources
- Boost in lead generation through structured marketing campaigns
- Detailed reports provide insights into message delivery, read rates, and responses, enabling the school to optimize its communication strategies.
