Back to Case studyA B2B Fintech Startup Leverages Truecaller Business Verification to Improve Response Rates and Boosts Campaign Efficiency by 45%
ShareBusiness Challenges
The B2B fintech startup encountered obstacles in reaching prospects effectively and maintaining brand integrity. Challenges include:
- Telemarketing campaigns faced low response rates as qualified leads hesitated to answer calls from unidentified numbers.
- Existing customers often missed important calls due to limited brand recognition
- There were concerns about fraudsters posing as company officials
TTBS Solution
The company implemented the Truecaller Verified solution to address its challenges and enhance its outreach efforts.
- TTBS Team implemented Verified caller IDs with KYC confirmation which helped establish trust and authenticity.
- Inclusion of the company's brand logo with a distinctive green background enhanced brand visibility and recognition.
- Seamless integration with CRM systems enabled access to latest customer data.
Benefits
- Significantly improved response rates and campaign efficiency by 45%, addressing the challenge of engaging hesitant prospects.
- Recognizable caller IDs led to better brand recall and increased call pick-up rates.
- Customers could differentiate genuine calls from potential scams, enhancing security and mitigating fraud risks.
