Introduction
The customer is a business consulting firm helping enterprises accelerate their
growth by improving their employee and customer experiences. The
organisation’s custom-built programs enable its clients to make better business
decisions while optimising their processes, technologies, and workforce skills.
The company was introduced to Tata Tele Business Services’ (TTBS) Smartflo at
one of our customer events. On receiving their inquiry for the product’s details,
we gave them a formal demonstration and shared a link via a Customer
Engagement Portal (CEP).
Smartflo’s features – particularly number masking with work-from-home
flexibility, automatic call routing, IVR, sticky agent, call log details, and call
recording – suited their requirements in a contact centre setup. Finding this
cloud-based infrastructure agile and scalable, the company asked us to deploy it
for them.
Business Challenges
The organisation sought a feature-rich contact centre infrastructure to handle its
customers’ queries for sales, service, and technical support. As a business
consultancy, the firm found it essential to maintain seamless connectivity with
clients.
The issues making a traditional call centre unsuitable for its requirements were:
- Agents had to manage inbound and outbound call campaigns from
both office and home as per the company’s hybrid work model.
- The organisation needed a systematic IVR on its contact centre
platform and easily accessible call logs.
- Its existing setup did not have a call-recording functionality to
evaluate agents’ performance.
The company’s customer support operations had already suffered when the
pandemic forced agents to work remotely. It was essential to upgrade to a
cloud-based contact centre platform to maintain business continuity and ensure
data privacy in its calling operations.
TTBS Solution
TTBS delivered its enterprise-grade secure
and fully managed hosted PBX service
Smartflo to the customer. This cloud phone
platform’s systematic IVR made it easier to
capture callers’ queries for the company’s
products and services.
For the outbound calling campaign, we used API integration for pushing the leads directly from the company’s Zoho
CRM to our hosted PBX platform.
With this cloud telephony solution,
- Inbound calls could now be easily routed to different locations based on IVR selections. Logged-in
employees could take these calls anywhere and had all necessary caller-related information on the
Smartflo interface.
- The outbound campaign’s agents could use the click-to-call feature embedded in the hosted PBX system
and derive customer details from the Zoho CRM that was seamlessly integrated with the platform. It
became simple for them to initiate one-to-one business calls from mobiles without revealing their
numbers to customers.
- Smartflo allowed the management team to get complete call log details and record the calls directly
from the cloud portal.
Along with password-protected admin and agent access credentials, Smartflo gave our customer a variety of
features that made it a flexible contact centre solution for their operations. TTBS also offered complete tech
support post-deployment with an SLA promising a service uptime of 99.5%.