Back to Case studyProminent Car Dealer in WB Routes its Official Communications through TTBS-Enabled WhatsApp Business Platform for High Engagement
ShareBusiness Challenges
The dealership sought to maintain personalized relationships with customers and serve as a single point of contact for all their queries. Challenges include:
- Existing customer support and marketing efforts were divided among various channels, leading to inefficiencies.
- The dealership struggled to provide interactive support and gather feedback.
- There were inadequate measures for backing up critical conversations.
- Desire for trust-building with customers through the green tick mark.
TTBS Solution
TTBS provided a tailored solution to address the dealership's specific needs.
- WhatsApp Business was integrated with the dealership's existing contact number.
- The platform supported both automated and manual messaging, further enhancing customer interactions with menu-based query options.
- Enhanced CRM functionalities with feedback collection and conversation backups.
- Implemented end-to-end encryption, spam blocking, and green tick verification for secure and trusted communication.
Benefits
- Real-time, personalized interactions enhanced customer service quality.
- Automated messages ensured customers received timely responses at any hour.
- Comprehensive metrics allowed for effective tracking, optimization of marketing efforts.
- Personalized messaging and greetings improved customer relationship management.
- High platform reliability with TTBS expertise ensured secure and consistent service.
