Back to Case studyResourceful MarTech Company Hansa Cequity Reaps IP Telephony Benefits With TTBS SIP Trunk
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A marketing technology (MarTech) player based in Mumbai, the organisation specialises in combining analytics and digital technology platforms to build datadriven customer experiences. It helps businesses make informed decisions and nurture real-time customer relationships.
By unifying data from multiple sources, the company's campaign management and digital management consultants create meaningful engagement opportunities in an omnichannel environment. Their offerings, such as customer strategy consulting, data analytics, MarTech solutions, tailored digital marketing, and customer engagement enable clients to obtain measurable business value.
The company had decided to adopt Session Initiation Protocol (SIP) technology to use internet connectivity for calls and improve the efficiency of its office phone system. After understanding the rich features that Tata Tele Business Services (TTBS) offers under its SLA-backed SIP trunk solution, the organisation decided to procure the service from us.
Business Challenge
A traditional PSTN system for voice telephony was not only expensive to maintain but was also leading to poor user experience. Our customer was unable to keep up with changing business requirements of an organisation involved in data research and digital marketing technologies.
The challenges that impelled migration to a more evolved communication structure were:
- As the telephony setup grew obsolete, it became increasingly difficult to arrange for repairs and replacements. Ineffective maintenance resulted in frequent downtime issues, and loss of connectivity affected operations and customer interactions.
- Although the company was on a growth path, its phone lines could not handle added call volumes, new extensions, and the data being shared across the network. Voice quality was also under par.
- The leadership team wanted to use their available internet bandwidth more productively while also saving on call charges and maintenance. This required migration to a virtual telephony structure.
Businesses embracing digital transformation have been deploying SIP trunks to improve their telecommunication efficacy. By using these virtual lines, they can receive and make calls to any phone number over the internet.
In signing up for these services from TTBS, the organisation was opting for a multimedia communication that would enable it to integrate data, voice, and video calls on a single system.
TTBS Solution
The enterprise had a high-speed internet connection essential to deploy SIP trunks. Our engineering team did not disintegrate or replace the existing PSTN set up at the customer’s premises and configured the internet telephony service on the same infrastructure instead. The customer could also retain their original phone numbers.
- As against the legacy phone service that could be disrupted by weather events, malfunctioning of obsolete hardware, or shenanigans in control rooms, SIP trunking was a more reliable technology. Running on speedy internet service, it offered consistent uptime and superior voice quality on calls.
- With its flexible scalability, the SIP trunk solution supported the company’s growth across locations. Employees could make concurrent calls easily. Combining voice and data into a single network, it also helped to strategise unified communications.
- Besides using the available internet service for voice- and video-based interactions, the organisation could save more on their local, longdistance, and international calls.
As a well-established technology with minimal upfront investments, SIP also allowed the company to connect its employees’ mobiles to the corporate communication system. This allowed calls to be routed to mobiles in the event of any sudden, temporary internet connectivity outage in the office.
Benefits
- SIP Trunk: Predictable monthly costs with savings up to 50% when compared to traditional phone services
- Resilient business continuity with the elimination of downtime issues
- Higher business productivity with a unified communication suite involving voice calls, instant messaging, and video collaboration
- Utility of existing PSTN infrastructure alongside better voice quality and ease of management
- Ease of scalability to handle increasing call volumes with business growth
