Digital Transformation for Retail SMEs: Key imperatives to thrive in a digital-first future

Ranked at #5 as a global destination in the retail space, India’s retail industry has unceasingly received bullish forecasts from analysts around the world¹. Growing population, expansion of the middle class, and rise in discretionary spending are just some of the few reasons that have contributed to an optimistic outlook for the retail industry.
However, India’s retail market has seen significant disruptions over the last decade, not only in terms of changing patterns of spending, but also as a result of ecommerce players that have established themselves as incumbents in the space. This has spurred a rapid change in customer behaviour, which has trickled down to affect traditional retail markets.