Media & Entertainment Industry gets a Digital Spin

Consumption of content over digital has improved significantly since COVID-19 contained the world within four walls. People were forced to connect and communicate only through digital connectivity. Two years have passed since then, and the world now wakes to the dawn where digital has become a way of life. Indian Media & Entertainment (M&E) industry survived and thrived during the lockdown and adopted emerging trends faster than any other industry. The evolution did not stop there, innovation is at the heart of everything the M&E industry does today. Here’s why…