Indian IT/ITeS industry goes from services to solutions

The COVID-19 pandemic and the period of uncertainty that followed it have caused almost all businesses to be wary of their spending, including investments in new IT initiatives.

According to Gartner, IT spending in India fell by 8.4% in 2020, with CIOs focusing on mission-critical IT initiatives. Even as the spending picks up in 2021, the way businesses look at IT offerings has changed forever.

At the peak of the pandemic, the IT/ITeS industry had to take a severe hit to their cash ow as their clients canceled projects, delayed decision-making, and sought to renegotiate contracts in an effort to save costs.

However, the fallout from the pandemic also presented a groundbreaking realization - roviding talent and infrastructure wasn’t enough. For the industry to thrive in a digitized post-pandemic world, it had to foster end-to-end value addition. As a result, embracing a more holistic approach, i.e., providing solutions based on:

1. Identifying pain points unique to each customer

2. Conceptualizing, designing, and implementing a solution that mitigated those problems

3. Taking ownership of the desired outcome and its impact on the customer’s business goals